Buys - Shanghai label BROADCAST launches at BHG Bugis

We have all heard of the quality of Shanghai tailoring and the skilled seamstresses there. Well time to check out one of the first Shanghai fashion brands to hit Singapore's sunny shores. Introducing Chinese fashion label BROADCAST which launches its second store in BHG Bugis in mid-September, just two months after its debut at concept store ALT at The Hereen.

BROADCAST is currently one of the top 10 ready-to-wear brands in China today and started from humble beginnings in an office in Guangzhou in 1997 by Wang Wei Dong, a humble oil painter who started as an interior designer at his wife’s boutique. International designer Ms Wang Tao leads the design team and combines Asian culture with Western trends, creating a label that interprets fashion in its own unique design language to create oriental aesthetics of international style. See: www.broadcast-bo.com

- Elaine