Bytes - Interesting New Apps

iPhone and iPad equipped fashionistas out there take note! Here are some interesting apps that you can download to your devices.

From Tod’s comes two apps for the iPhone and the iPad. The first, released in August last year is ‘My Life is in this Bag’, which allows users to enter and experience the world of Tod’s, and browse the various collections. The app is pretty cool as it interacts with the user in a dialogue fashion with six interesting women personas – a socialite, an intellectual, a globetrotter, a Mom, a Business Woman and an Art Dealer through the contents of their Tod’s iconic D bags.

The second app ‘An Italian Dream’launched recently in December brings users into the world of Tod’s craftsmanship and is in the form of a short film directed by Matthias Zentner and choreographed by Gianluca Shiavoni with 13 dancers from the ballet corps of Teatro all Scala. Through dance, they show the multiple steps in which a bag is created.

Another interesting one is an app called PocketDeals which is relevant if you are in Singapore. It shows you the latest deals in town on your iPhone.  Instead of browsing multiple websites for the latest fashion, automotive, travel, dining, home entertainment and gadget deals, you just browse by date, popularity, promotion or category. Shoppers can create a watchlist and list their favourite merchants so that you can watch out for particular deals. The app also uses an inbuilt GPS to locate your current vicinity. Some of the retailers currently actively engaged with offers on this app are TANGS, Metro, Estee Lauder, FJ Benjamin Group (which carries Raoul, Guess, Banana Republic, Gap, and many other fashion, timepiece and lifestyle brands), Video Ezy, Naumi Hotel and Royal China.

All above apps can be downloaded for free at the iTunes store.

- Elaine

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Breaking News and Bytes - iPhone 4 available this Friday

Christmas has come early this year with the crazy rush happening two Fridays ago in July, first for the coveted iPad and now for the iPhone 4. Rejoin the queue as the iPhone 4 arrives in 17 more countries including Singapore and Hong Kong THIS Friday!

Featuring FaceTime, video calls are going to be the norm in phone communications. Apple’s new Retina display, the highest resolution display ever built into a phone will result in stunning text, images and video whilst a beautiful all-new design casing of glass and stainless steel will make this the thinnest and most attractive smartphone in the world.

The 5 megapixel camera comes with an LED flash, HD 720p video recording, Apple’s A4 processor, a 3-axis gyro and up to 40 percent longer talk time. Available in HK at a suggested retail price of HK$4,988 for the 16GB and HK$5,888 for the 32GB model through Apple’s online store (http://store.apple.com/hk/). A new iPhone 3GS 8GB model will be available later in the year for just HK$4,088.

- Elaine

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Bling – Tiffany's iPhone App For All Your Diamond Emergencies

Haven't we all got experienced those unexpected diamond emergencies at some time in our SimplyFab lives? When you just need that bling info - or that bling - right NOW? But you’re on the move. You're a busy woman, but that diamond just can't wait! Trust Tiffany to come up with an app that every woman needs! - The Tiffany And Co. Engagement Ring Finder, the jeweller’s first iPhone application!

The app arms you with essential tools for selecting the perfect Tiffany diamond engagement ring, from viewing the range of styles to learning about the qualities of Tiffany diamonds. The app includes an accurate Ring Sizer, the first tool of its kind from a jeweler, that lets you figure out your ring size – just place one of your rings directly on the screen and align it with the correct circle in the guide, and voila! You got your size right. You also get to browse the jeweller’s diamond collection according to shape, setting, metal or design, all shown true-to-size. Each style can also be viewed with diamonds of six different carat sizes. What’s more, you can eyeball the rings' details, and save or share your favorites. The latter is absolutely useful 'cos you can just forward it to the husband if he’s out looking for lunch and in the vicinity of a Tiffany outlet. How convenient is that for grocery shopping??

To access the Tiffany Ring Finder: http://itunes.apple.com/app/tiffany-co-engagement-ring/id375427126?mt=8

- by Ee Waun

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Bytes - iPhone 4 available END JULY in Hong Kong and Singapore!

If you must have it before everyone else then get your new iPhone 4 from the US, France, Germany, Japan and the UK on June 24. Pre-orders start Tuesday, June 15 from the Apple Online Store or reserve an iPhone 4 to pick up at an Apple Retail Store there. Wait a few weeks till end July and get it in Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway, New Zealand, Singapore, South Korea, Spain, Sweden and Switzerland.

What's there not to like? This penultimate in phone technology and design has FaceTime Video Calling, Retina Display, 5 Megapixel Camera and HD Video Recording, it offers the highest resolution display ever built into a phone, resulting in super crisp text, images and video. Enjoy up to 40 percent longer talk time and a beautiful all-new design of glass and stainless steel that makes it the thinnest smartphone in the world. Equipped with iOS 4, the newest version of the world’s most advanced mobile operating system, this includes over 100 new features and 1500 new APIs for developers. iOS 4 features Multitasking, Folders, enhanced Mail, deeper Enterprise support and Apple’s new iAd mobile advertising platform.

Like the iPad, the new iBooks® app will be available for iPhone 4 as a free download from the App Store and includes Apple’s new iBookstore which will sync your current place in a book, along with any bookmarks, highlights and notes you have created, between copies of the same book on your iPad, iPhone or iPod touch®. iBooks users can also now read and store PDFs right in iBooks. There are now over 60,000 books available in the iBookstore, and users have downloaded over five million books in the first two months.

Available in either black or white, the phone will cost US$199 for the 16GB model and US$299 for the 32GB model. iMovie for iPhone will be available on the App Store for just US$4.99. Note that these are the US prices excluding tax.

- Elaine

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