Saturday, 12 March 2011

Breakaways - Samsonite's Stylish Hand-Carries

Throw out boring and basic. The computer bag and your work luggage should be fun. In fact, who wants it corporate black and practical when these days, your luggage should be the piece that you want to spot a mile away when its being loaded onto the belt. In which case, its time to give up the old for a piece of the new Red label from Samsonite.

The all new range of mod bags claim to be specially tailored for Gen-Yers. Ok so most of us are X Men or Gals but why be branded by a label. I am everything including 'vibrant','young' and 'casual' - words used by the PR people to describe the new collection in the Red label that Samsonite hopes to sell as 'fun and fresh'. The bags are good for school, work and play. With three different lines – Retro Campus, Young Professional and Young Formal they score high on looks.
The Retro Campus collection is a throw back to your school girl or school boy days. Take the Expander for example, a perfect carry-all and the backpack and briefcase are functional and expandable.

For the Young Professional, the G-GEN leaves you clad in vibrant red and brightens any work outfit and features a cross body, back pack and messenger bags.
If you absolutely must have formal than go for something trendy. The Reflector which combines the trendiest design with dark bold colors. Edgy and modern, the shoulder and briefcase bags with leather trim lend a touch of elegance and class.
If you find the range irresistibly comfortable then you might want to try the Ladies range. We quite liked Dazzling for the self-confident woman and is available in two designs or the Winnie, perfect for the woman who loves adventure as the backpack is built to withstand any terrain and is both strong and durable.

The Samsonite Red Label Collection is available only at ION Orchard in SIngapore at #B3-30 and Changi Airport Terminal 3 (airside).

- Elaine


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