Buys – ALT! Who Goes There!?

When you need retail therapy, check out the new store ALT at The Heeren in Orchard Road, Singapore. Expect three storeys and 23,000 promising square feet of shopping, from mainly fashion to beauty and lifestyle for the girls!

This is where you’ll get alternative brands like Broadcast, a leading fashion label from Shanghai that provides high-quality and contemporary ready-to-wear, BSC Panadda, Thailand’s top selling range of make-up and fashion apparel, Paris Hilton hand bags and accessories, local fashion label Skye by Ana Liew featuring party dresses and reversible tops, skirts and dresses, plus other international brands too like Steve Madden, Nine West and Ed Hardy by Christian Audiegier.

Check out the lingerie section on the second floor where underwear is organised not according to brands but by design and style types. On the 3rd and largest level, get cult brands and merchandise including novelty gifts, beauty and wellness, lifestyle gadgets and even men’s grooming products, confectionery, stationery and pets’ accessories.