Wednesday, 23 June 2010

ADVERTORIAL: Buys - WIN 10 Secret Society Memberships to SER

I am a rebel at heart and when I got an invite to join SER, an underground secret society launched exclusively for informed shopaholics, I smacked my lips in delicious relish. 

Informed but hardly reformed, the shopaholic in me danced with joy .. I could be a member of a secret society where no one would judge me, my buys or my credit limit … trust me, we all have secret fetishes and this can be yours … as SIMPLYFAB has teamed up with SER, an exclusive members only portal for shopaholics anonymous to give away 10 GOLD MEMBERSHIPS to their exclusive society, specially for SIMPLYFAB readers.

SER stands for Sloane Elizabeth Robertson an exclusive fashion merchandise portal for members only. Named after the world’s famous shopping streets - Sloane Street in London, Elizabeth Street in Sydney and Robertson street in Los Angeles, SER focuses on offering an eclectic mix of stylish international merchandise to the discerning shopper in a luxurious environment.

The concept was founded by 3 enterprising ladies, Artika Sulaiman, Grace Clapham and Kathy Lee and was born of Sulaiman’s unique sense of style and her passion to travel the world and gift her family and loved ones, unique fashion treasures from around the globe.

Whilst anyone can join SER for FREE at, membership does have its definite privileges Their GOLD tier gives you a priority preview of merchandise with the option of reserving and placing pre-orders before each event. The PLATINUM tier entitles you to additional one-on-one styling sessions with SER stylists for you and 2 other friends.

Membership gets you a place at Shopaholics Anonymous, which allows you to attend sale events or interact online with buyers, post your likes and dislikes about the latest trends and pass on your wish lists from the current season of various designer and fashion collections. SER buyers will order, pick and pack for you and voila, your dream wardrobe from the latest seasonal collection is instantly at your doorstep without you having to travel to Milan to pick it out. Not that we can’t all use a shopping holiday but sometimes, you must admit that having a personal shopper at your back at call is a lot cheaper.

Exclusively for all SIMPLYFAB readers there is a 5pm to 8pm first pick private viewing of the merchandise from labels like Elizabeth and James, Shoshanna, Kova and T and Black Halo with select current season merchandise available at discounted prices. This happens at Block 3D, #02-04, Clarke Quay. Anyone can come and you are welcome to bring as many friends as you like as long as you utter the magic words at the door I AM SIMPLY FABULICIOUS!”. How’s that for clandestine?

The Read Bridge at Clarke Quay, will be transformed into an open-air runway for SER’S Fashion Show event on Friday 2 July at 9pm. Up for grabs are 10 GOLD memberships for SIMPLYFAB readers worth S$50 each.

To win, just write us from now to Tuesday, 29 June at and tell us What does SER stand for? 

If you win, you and a friend get a 2 person invite to attend the fashion show at 9pm and enjoy the after-party with a free flow of drinky poos. Winners will be drawn by lucky draw and informed by email by SER. Your names will be left at the door for the fashion show and to join in the after-party event. PSST, HURRY!!! WRITE IN NOW!  


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